Celebrity Stylist Nitasha Gaurav A girl from New Delhi raised in a family of professionals and bureaucrats, who never dreamt of being in the fashion industry but was always fascinated with the way her mother and grandmother used to dress. Still exploring her interest while growing up, she eventually discovered her inclination towards fashion. She used to read a lot of fashion magazines and books, and became more keen on the world of fashion. Deciding to pursue it further, she enrolled for Masters in Textiles and Clothing and subsequently went briefly to FIT, New York to study.
As she mentioned, back in the days India was a big hub for textiles & manufacturing, thus she worked as a merchandiser with buying houses and export houses. Soon enough she realized that this is not what she wanted to continue doing. So she quit her corporate job and bagged an opportunity to teach at the National Institution of Fashion Technology, New Delhi. She was one of the founding member of Fashion communication department. She taught at NIFT Delhi for eight years, and meanwhile went ahead to pursue a course in Fashion Journalism from London College of Fashion. Having had her fill of teaching, she wanted to switch jobs and do something more creative. Eventually she got an opportunity to work as a Fashion Editor in Femina India , Mumbai in 2007. She worked there for 4 years. Her job included lot of creativity in terms of writing, styling and shoots. Femina prints 26-27 issues a year which was more than double the issues other magazine use to deliver. Over time, this job too lost its charm. But while working in Femina she made great industry network. She then began styling independently.
Her first shoot with Filmfare was with Ajay Devgn for a cover. Through word of mouth and credits that she got for her work in Femina India and Filmfare , she began styling more celebs. She has always believed that everything works well in your favour if you put your heart and soul in your work. She never had a concrete plan to become what she has achieved today but she kept going with the work, she believed was exciting and felt true at that moment. After working on several individual shoots, she started working with talent managed by Yash Raj Films. She had grown up watching Yash Raj movies and now she had the opportunity to work for them, with the greatest of movie stars. Of the Yashraj talent, she styled Parineeti Chopra, Arjun Kapoor, Sushant Singh Rajput, Ayushman Khuranna, Ranveer Singh etc but she has styled largely everyone in the industry.
Ranveer Singh did his first shoot with her early on in his career. The shoot was for Filmfare and Nitasha was really appreciated for her work by the magazine and Yashraj Talent Management team. Since then there has been no looking back. They learnt together and grew together. Both of them have poles apart personalities but their collaboration is something that outshines and makes a statement in the fashion industry. Ranveer defines himself by challenging set notions and by standing out with his choices. Nitasha too likes to pair things up differently and look at things with a fresh eye. They do not believe in trends. They believe finding something which is exciting and unexpected.
One of her surreal moment was when, she once did a shoot with Mr. Amitabh Bachchan. A girl who had no connection in the glamour world was now styling a legendary movie star of the country. And that happened only because of her consistent, hard work and honesty towards her passion.
Nitasha owns a style and aesthetic that varies from cool, casual to quirky looks. She has worked with all kinds of personalities and is well experienced in her profession. She has never failed to impress audiences with her exquisite styles.
Although, she has made her own share of mistakes during this process of learning but she always believed in sincerity. She owned her mistakes and learnt from them. Make an effort to understand your mistake and learn from it! One of the important things about her is, despite her disappointments she never gave up.
She is a true hustler. She trusts in the process and works hard by delivering her complete commitment.